• Privacy Policy
Last updated 15 March 2020

1. Introduction

  • 1.1
    This Privacy Policy contains information on how President Academy AB (Registration no.: 559156–1070) (In this document referred to as ”PA”), handles and processes Personal Data and information about Data Subjects rights.
  • 1.2
    The purpose of this Privacy Policy is to ensure that PA handles Personal Data in accordance with the EU General Data Protection Regulation (In this document referred to as “GDPR”) (in accordance with the principle of accountability). The Privacy Policy covers all processing of Personal Data, in both structured and unstructured data. The PA’s objective is to take all reasonable measures to protect Processed Personal Data.
  • 1.3
    This Privacy Policy is updated as needed and reviewed annually by PA. The latest version is always available to the public on PA’s website https://presidentacademy.online/en/privacy-policy.
  • 1.4
    This Privacy Policy is written in Swedish and then translated into English. In case of non-conforming meaning of terms, wordings or similar, the Swedish version shall prevail.

2. Definitions

  • User

    All natural persons who have a user account for the Platform. 

  • Personal Data
    Any information relating to an identified or identifiable natural person. It is considered as Personal Data if the information, individually or in combination with other tasks, can be associated with a living person. Typical Personal Data is social security number, name and address.
  • Processing
    A measure or combination of measures concerning Personal Data. E.g. collection, booking, registration, storage, organization, structuring etc.
  • Platform
    Web sites www.presidentacademy.online, www.presidentacademy.se, www.presidentacademy.com
  • Data Subject
    The natural person, who can be identified directly or indirectly through the Personal Data.

3. Personal data controller

  • 3.1

    PA is the Personal Data Controller and is responsible for the Processing of Personal Data that is submitted to PA and is responsible for such Processing to be carried out in accordance with this Privacy Policy (in accordance with the principle of accountability).

    PA’s contact person for Personal Data matters:

    Name: Rikard Samuelsson Björk
    E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..

4. Personal data processing

  •        What Personal Data may be Processed

  • 4.1  

    PA try to work primarily through the principle of data minimization regarding the storage of Personal Data, by only Processing Personal Data that is necessary, adequate and relevant for each individual purpose (according to the principle of purpose limitation and data minimisation).

  • 4.2  
    The most common Personal Data that PA Processes is: name, social security number, telephone number, address details, e-mail, payment and account details and Personal Data that other Personal Data Controllers submits to PA.
  •        How PA collects Personal Data

  • 4.3  
    Receipt of Personal Data is usually made when PA enters into agreements, Users register Personal Data in connection with creating a user account in the Platform, and by natural persons contacting PA via email, telephone or via contact form on the website www.presidentacademy.online.
  • 4.4  

    PA may also access Personal Data through information that:

    • Users, as Personal Data Controllers, provide to PA,
    • PA can retrieve from public registers,
    • PA receives in connection with the registration to PA’s newsletter, newsletters, network meetings, seminars, activities and similar,
    • PA receives in connection with the purchase of PA’s events, services and / or products.
  •        Lawful grounds for Personal Data Processing

  • 4.5  
    Processing of Personal Data requires a so-called Lawful ground (according the principle of lawfulness, fairness and transparency). The Lawful ground PA mainly bases the Processing of Personal Data is Contract. This Lawful ground gives PA the right to Process Personal Data in order to fulfill its obligations under a contract with the Data Subject.
  • 4.6  
    Legal obligation is another Lawful ground for Processing Personal Data, that PA may base the Processing on. For example, for PA to fulfill its legal obligations according to the Swedish Bookkeeping Act (1999:1078). In such cases only necessary Personal Data is Processed (according to the principle of data minimization). Personal Data that is part of the necessary accounting documentation is stored for as long as the law requires.
  • 4.7  
    Lawful ground for Processing Personal Data may in some cases be based on Weighing of interests. For example, PA may Process Personal Data that appears in order confirmations, to market its services. Sensitive Personal Data is not Processed on the basis of Weighing of interests.
  • 4.9  
    A Lawful ground for Processing Personal Data also exists if the Data Subject has consented to the Personal Data Processing, through voluntary active approval. Such written consent can be obtained by having the Data Subject actively consent to the Processing. The Data Subjects have the right to revoke a given consent at any time and in such cases the Processing of the Personal Data shall cease. This applies provided that the Personal Data is no longer necessary for PA to fulfill its obligations under a contract or other legal obligation as stated in the applicable legislation.
  •        Why PA Processes Personal Data

  • 4.10
    According to GDPR, Personal Data Controllers may only collect Personal Data for specific, explicitly stated and legitimate purposes (according to the principle of purpose limitation).
  • 4.11
    Personal Data is processed primarily for PA to fulfill its obligations under agreements and to enable contact with Users, suppliers, partners and other. Personal Data is also processed in order to deliver ordered services and to operate, provide and maintain the Platform (Lawful ground: Contract).
  • 4.12
    PA also needs to Process Personal Data in order to offer a good service, for example in terms of marketing, monitoring and information. PA can also Process Personal Data to perform internal customer and market analyzes. The Data Subjects always have the right to object in writing if the Data Subject do not want PA to use their Personal Data for direct marketing (Lawful ground: Weighing of interests with support in legitimate interest).
  • 4.13
    PA also Processes Personal Data in order to manage the necessary administrative matters and fulfil legal obligations, for example legal obligations under the Swedish Bookkeeping Act (Lawful ground: Legal obligation).
  •        Where Personal Data is stored

  • 4.14
    PA stores Personal Data within the EU (according to the principle of integrity and confidentiality). In cases where Personal Data is stored in a country outside the EU, the storage location must comply with the provisions of applicable data protection legislation. Any physical documents, such as contracts or receipts, are stored out of reach of unauthorized persons.
  • 4.15
    PA does not disclose Personal Data to third parties without the consent of the Data Subject or if it is not necessary for PA to fulfill its legal or contractual obligations.
  •        How long the Personal Data is stored

  • 4.16
    Personal Data shall not be stored for longer than what is necessary to fulfill the purposes for which they were collected. Personal Data that can no longer be stored will be erased (deleted) (according to the principle of storage limitation). Data erasure occurs once per year.
  • 4.17
    PA stores Personal Data as long as they are needed and necessary to fulfill the purposes for which the Personal Data was collected. The Personal Data may be stored for a longer period if it is necessary for PA to comply with applicable legislation.

5. Subcontractors

  • 5.1
    PA employs subcontractors as part of the delivery of its services and/ or products. These subcontractors act in the role of sub-agents and through them, certain Personal Data may be Processed by the sub-agents on behalf of PA. This means that PA can disclose Personal Data to such a sub-contractor, to fulfill its obligations under contracts, applicable legislation, legal obligations, to safeguard PA’s legal interests or to detect and prevent technical or security issues.
  • 5.2
    The Data Subjects are entitled to, at any time, request a complete overview and more detailed information on which sub-agents that are involved in the Processing of the Data Subjects Personal Data in order to enable the delivery of PA’s services and/ or products.

6. The data subjects rights

  • 6.1
    The Data Subjects have the right to access their Personal Data free of charge, get incorrect Personal Data corrected, moved (data portability), deleted (according to the principle of accuracy) and the right to object to the use of Personal Data for direct marketing ang profiling. The Data Subjects are also entitled to information about data breaches.
  • 6.2
    The Data Subjects shall contact PA’s contact person (see clause 8) for Personal Data matters if they wish to do any of the above.

7. Security measures

  • 7.1
    PA applies various security measures focusing on the Privacy of the Data Subjects and the security measures protect against intrusion, destruction and other changes that may pose a risk to the integrity (according to the principle of privacy and confidentiality). PA has established internal procedures to ensure a secure Personal Data Processing.
  • 7.2
    PA works according to the data protection principles and ensures that all staff are aware of the principles, by having them documented in internal routines.
  • 7.3
    PA implement appropriate technical and organizational measures to protect Personal Data and to ensure that the Processing is made in accordance with GDPR. PA has taken several security measures to protect against abuse, loss and alteration of Processed Personal Data (according to the principle of integrity and confidentiality).
  • 7.4
    Internal registers and systems are password protected, which also undergoes regular password changes, at least annually and when needed. There are also procedures for staff with access to PA’s databases containing Personal Data, to protect the information.

8. Personal data incidents and complaints

  • 8.1
    If a Data Subject has any complaints about PA’s processing of Personal Data, the complaint can be made to PA’s contact person for Personal Data matters or to the Swedish Data Protection Authority (DPA), which is the supervisory authority.
  • 8.2
    A data breach or other incident, which means that the control over Processed Personal Data is lost, is regarded as a Personal Data incident. All Personal Data incidents shall be reported, without delay, to PA’s person for Personal Data matters. All such events must be documented internally and reported to the Swedish Data Protection Authority (DPA) within 72 hours.

9. Cookies

  • 9.1

    What are cookies

    As usual with almost all professional websites, this site uses cookies, which are small files that are downloaded to your computer, to enhance your experience. This page describes what information they collect, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored, but this may downgrade or "break" certain parts of the site's functionality.

    For more general information about cookies, see the Wikipedia article on HTTP cookies.

  • 9.2

    How we use cookies

    We use cookies for various reasons as set out below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features that they add to this site. We recommend that you leave all cookies if you are not sure whether you need them or not if they are used to provide a service that you use.

  • 9.3

    Disable cookies

    You can prevent the setting of cookies by adjusting the settings in your browser (see your browser's help on how to do this). Be aware that disabling cookies affects the functionality of this and many other websites that you visit. Inactivation of cookies will usually result in the functionality and features of this site being disabled as well. Therefore, it is recommended that you do not disable cookies.

  • 9.4

    Cookies we set

    • Account related cookies
      If you create an account with us, we will use cookies for handling the registration process and general administration. These cookies will usually be deleted when you log out, but in some cases they may remain afterwards to remember your site preferences when you log out.
    • Login related cookies
      We use cookies when you are logged in so we can remember this. This prevents you from having to log in every time you visit a new page. These cookies are normally removed or cleared when you log out to ensure that you can only access restricted features and areas when you are logged in.
    • Newsletter related cookies
      This site offers newsletters or email subscription services and cookies can be used to remember if you are already registered and if you want to view some notifications that may only be valid for subscribed / unsubscribed users.
    • Purchase related cookies
      This site offers e-commerce or payment options and some cookies are important to ensure that your order is remembered between the pages so that we can process it properly.
    • Survey related cookies
      Sometimes we offer user surveys and questionnaires to give you interesting insights, useful tools or to understand our user base more precisely. These surveys can use cookies to remember who has already participated in a survey or to give you accurate results after switching pages.
    • Form related cookies
       When you send data through a form such as those found on contact pages or comment forms, cookies can be set to remember your user information for future correspondence.
    • Cookies for site settings
      To give you a great experience on this site, we provide the functionality to set your preferences for how this site works when you use it. To remember your preferences, we need to set cookies so that this information can be dialed when you interact with a page affected by your preferences.
  • 9.5

    Third-party cookies

    In some special cases, we also use cookies provided by trusted third parties. The following sections describe what third-party cookies you may encounter through this site.

    • This site uses Google Analytics, which is one of the most widely used and trusted web analytics solutions to help us understand how to use the site and how we can improve your experience. These cookies can track things like how long you spend on the site and the pages you visit so we can continue to produce engaging content.
      For more information about Google Analytics cookies, see the official Google Analytics page.
    • Third-party analytics are used to track and measure the use of this site so that we can continue to produce engaging content. These cookies can track things like how long you spend on the site or pages you visit that help us understand how we can improve the site for you.
    • Sometimes we test new features and make subtle changes to how the site is delivered. When we are still testing new features, these cookies can be used to ensure that you get a consistent experience on the site while understanding what optimizations our users value most.
    • The Google AdSense service that we use to serve ads uses a DoubleClick cookie to serve more relevant ads online and limit the number of times a given ad is shown to you.
    • We also use social media buttons and/or plugins on this site that allow you to connect to your social network in different ways. For these to work the following social media sites including Facebook, Instagram, LinkedIn, YouTube, Vimeo, will set cookies through our website which can be used to improve your profile on their website or contribute to the information they have for various purposes described in their respective privacy policies.
  • 9.6

    Cookies on President Academy

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